part of any economy in the world. In
Nigeria today, there are Financial
Companies that have started from the
scratch and grown from strength to
strength.
Page International Financial
Services Limited is one of the foremost
companies in the lending business for that
average customer operating in Lagos.
Financial Services Limited
When Page was founded
Page started five years ago. We started
as Microfinance Bank and our focus
then (which hasn’t changed until now)
was to target the average consumer on
the street. We wanted to increase the
purchasing power of an average
Nigerian. The best way to do that is by
providing credit. It was an area a lot of
Financial Institutions were not focusing
on because most companies focus on the
large corporates.
We felt there was a big opportunity
there but beyond that, we felt that there
was a lot of value we could add to the
average Nigerian.
Rebranding from Microfinance Bank toPage Financials
Right from when we started business,
we knew there was a bit of limitation in
the services we could provide as a
Microfinance Bank in terms of our focus
as an Institution. What we did was to
deliberately seek for complementing
regulatory guidelines that would
provide a platform that would enable us
provide our services efficiently whilst
ensuring we don’t contravene any laws
or regulations.
So I won’t call it a rebranding because
we are still called "Page", what has
changed is that we are not more just a
microfinance bank, but a full-fledged
Financial Institution providing a larger
array of suit of services.
How consumers can benefit
If you ask an individual what is
important to him or her particularly in
the process of access credit facilities,
they’ll tell you convenience. Over time,
we’ve realized that convenience actually
supersedes interest rates, customer
service or other factors. For us, the first
thing we did is to access loans with
absolute convenience. Today, we
provide platforms through our mobile
app, website, our branches or staff.
Strategy for growth and market penetration
Our strategies for growth are simple.
Our vision is to remain the leading
retail finance provider in the market.
What drives us is innovation and
innovation drives our growth. There are
three key areas in the lending business
you consider which are getting the
customer, accessing customer credit
efficiency and repayment from the
customer. We focus on these three
elements to drive our growth market
penetration.
Our team
I say without doubt that we have the
best people any organization can wish
for. The evolution growth and stability
of Page is not driven by me, but by us.
We make it simple. The average
customer should just turn to page. Page
is the one stop shop for every type of
financial service you require.
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